Satori means insight, the moment something clicks, and that is what we try to give European businesses: a clear view of how Claude changes one piece of your own work, instead of another presentation about AI.
Most AI initiatives die in a slide deck, with a workshop nobody follows up and a strategy document nobody opens a month later. We started satori. in 2024 because we believed it could be done differently, with Claude running in your systems and a team that uses it every day.
Martin writes the code and builds the integrations, while Joachim trains teams, guides leadership and follows up afterwards. Neither of us talks about AI in a meeting without having used the tool that same morning.
We tested Copilot, ChatGPT and Gemini before we picked a side, and Claude is what we build on, train in and recommend first. ChatGPT stays our second option for teams already working in it, so you get one main platform instead of ten half-used ones.
You do not need to hire a head of AI to get started, because what most businesses need is an extended arm. We plug in, train your team, build in your systems and stay on, at fixed prices in euros instead of hourly rates.

CEO and AI advisor
Joachim does not sell AI, he helps people understand it, and as CEO and advisor he trains teams, coaches leadership groups and shows how Claude becomes part of an ordinary working day.
Before satori. he worked as a Key Account Manager at one of Sweden's leading IT companies, where years of conversations with CTOs and IT managers taught him that technology decisions are mostly about people.
Today he writes about AI on LinkedIn for an audience of thousands, as someone who works with Claude every day rather than as a thought leader with buzzwords.

CTO and builder
Martin likes the problems other people give up on, the kind where everyone says it cannot be done and he goes quiet for a while before he solves it. He has built systems his whole career, and somewhere along the way he realised that AI is infrastructure, which is something you can build.
As CTO he builds everything technical behind satori., from Claude integrations to MCP servers, meaning connections that let Claude read and write in your other systems. What drives him is seeing something he built become part of someone's working day, used every morning instead of shown once in a meeting.
At weekends he climbs mountains with Joachim, which explains the same stubbornness, the same patience and the same refusal to turn back halfway.
satori. is the trading name of SatoriML AB, a limited company registered in Sweden that Joachim and Martin started in 2024. The company sets up Claude, trains teams and runs managed Claude for businesses across Europe, always at fixed prices in euros.
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